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30 second elevator speech worksheet sales:
Definition Field Listing
Let me give you an example of one of my best projects. My name is ______ and a great referral for me is someone who's having trouble paying their monthly bills. I have a broad range of experience, so let me tell you about my best project. My role was to plan and lead the monthly meetings where we decided how to test and validate our methods and where the labs compared their data. I am happy to report that we came up with a methodology that became an international standard, despite one company's up-front stated goal to drag the project out as long a possible. I implemented a series of recruiting strategies like having our executives give talks at premier engineering colleges and conducting informal referral get togethers. I'm happy to report that as a result we were able to attract and hire top talent thereby growing the business by 60%. I was working for a large pharmaceutical company with their validation engineers to validate the equipment and processes in their new lab. To give you some real-life examples, I'll post the three winning presentations here along with my comments. I'm with in Dallas, Texas. We are a minority, woman-owned wholesale distributor who has been in business since 2009. I was working with a guy who originally called me to handle a trademark matter which we took care of. I found a vendor and implemented a technology solution that documents driver activity so the supervisors could hold them accountable for hours worked. "I help companies generate more income by getting them found online and make sure they have the right marketing message so their phone rings and people walk in the door.". We had dozens of entries to the contest. Many were very good. Some made me realize that I need to teach this concept in greater depth. All were interesting to read and analyze. She purchased our home warranty which meant that both she and the buyer were protected, and I'm happy to report that the the sale closed smoothly and on time. All contact requests are answered as soon as possible. Thinking about the same project from step 2:. I was working with one of the big four consulting companies which was curious about how senior managers view risk management. Rather than staying mad, she joined my coaching program and took charge of the situation. She kicked him out, changed the locks, filed for divorce, and ended up saving the marriage. My job was to recruit 75 C-Level executives from Fortune 1000 companies to speak with us about how they view risk management today, what they see as the emerging risks, and which services would be most valuable now and in the future. We successfully found and interviewed 75 executives despite a very tight timeline. What type of business was the project for? *. @GoVengreso I'm happy to have made the list. Thanks Mario! Do you mind if I give you an example of a recent project?. Has anyone here ever landed a multi-year government contract?. My name is ___________ and businesses come to _____________ to better understand their markets, customers, and competitors. 4. START WITH A QUESTION: Ronald Regan famously said, "Ask yourself are you better off now than you were four years ago?" This succinctly summed up the core essence of his campaign. Known for his par-excellence presentation skills, Steve Jobs is famous for making one of the best elevator pitches. While trying to convince John Sculley to leave Pepsi Co., for Apple Inc., Steve Jobs asked him, "Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?". This pitch also slips in a reference to BMW, which adds to their credibility. This brings us to our next point about elevator pitches. "We are using the manufacturing techniques of the computer industry to make better vaccines". 1. INFORMATION TO INCLUDE IN THE ELEVATOR PITCH: Caya CEO at Slidebean/FounderHub. TEDx Speaker. 500 Startups Alum. 40-under-40. This pitch captures all the essentials in simple, everyday language and is far more effective in getting your message across. 3. AVOID JARGON: The purpose of an elevator pitch is to get your message across clearly. Using complicated business jargon and buzzwords that don't really add any value to your message can undermine your message. Consider this pitch: Find Entrepreneurs to partner with: Announcing Cofoundrr We are thrilled to tell you about our new product release, coFoundrr: the new and simple way to find entrepreneurs to partner with. 6. PROVIDE PROOF OF RESULTS: Incorporate information about your company's big achievements, or major associations in your pitch. Risk perception is a big barrier for investors. Put them at ease by telling that you have a product or service with proven results. In the example above, knowing that JustPark is backed by BMW makes them seem more reliable, and customers are more likely to trust their cars with them. 7. ADD AN EMOTIONAL BENEFIT STATEMENT: Leadership expert Simon Sinek believes that it is important to show enthusiasm and help people see why you do what you do. As much as people would like to believe that decision-making is a purely rational activity, research has shown that it actually stems from our emotions. So, it is good to include an emotional benefit statement at the end. This pitch is too technical and difficult to grasp. Besides, it does not clearly present what the product does and how it adds value to the field of medicine. "If you're interested in learning more, I'd love to stop by at your office in the next week or two to give you a live demo. Would that work for you?". A note from the CEO Running a startup has been one of the two most amazing experiences in my life (the other being raising a TEEN). It's an everyday problem-solving challenge. It's an everyday brainstorm. It requires you to reinvent yourself every other week, to try and outsmart the smartest people, who also happen to have more experience and more money. Holidays and weekends are but an illusion when the fate of 25 co-workers and hundreds of thousands of users rests on the decisions you have to 'sleep on.'. Please enable JavaScript to view the comments powered by Disqus. 9. KEEP IT NATURAL: Not just the content of the pitch, but the overall presentation and personality of the presenter impact how people respond to pitches. This is a personal interaction, and it should feel natural. It should not sound too rehearsed. The pitch should be conversational and leave scope for people to raise questions and share their opinions. Take a look at the following pitch to understand this: We are a boutique recruitment agency that helps tech companies hire the best programmers. We run our own hackathons to identify talent and match them with our clients. This helps companies hire top talent without too much effort on theirs. We have some clients on retainer, but we also work with some companies for specific openings. You could stop by at our next hackathon in Palo Alto to get a better sense of how we scout talent. 2. CAPTURE ATTENTION: An elevator pitch is a conversation-starter; the ultimate aim is to progress to a meeting where the business model can be discussed at length. So, the priority for the pitch should be to capture the listener's attention and make them want to know more. Look at the following pitches: 5. FOCUS ON YOUR LISTENER: In the previous example, Steve Jobs's focus is not on what Apple does, but on what Sculley wants to do. Draw listeners in by addressing their needs. If it sounds like a marketing spiel, people tend to switch off. Flip the process of writing a pitch: it should not be a list of features of the product, but it should focus on telling listeners how it can help solve their problems. This introduction for JustPark, a parking app which won the Pitch to Rich contest with Richard Branson exemplifies this: 11. BONUS CONTENT Be sure to check our Pitch Deck Examples blog for more inspiration. "Let's face it. Parking can be a real nightmare. It can be infuriating to find, extremely pricey and by the time you find that spot you would have lost time, petrol, and caused a lot of unnecessary traffic and pollution. Well, there's an answer, We are an awesome little company, backed by an awesome big company called BMW. Now, listen in: You can reserve parking in a private property and save up to 70%. Need to park at a sports match or local station? Sorted. . Just go to and simply type in where you want to park and what dates. It is that simple.". The second pitch is crisp and explains what the company does in a way that piques the listener's interest. This was the elevator pitch that got Joe DeSimone's company, Liquidia, funding from Bill Gates's Foundation. An elevator pitch is a succinct 20-30 second speech geared to convince someone about a product or company. Having a good elevator pitch ready can help entrepreneurs make the best of brief encounters with potential investors at parties, business events, or elevators. An elevator pitch is a prime chance to make a good first impression and generate interest in the company. Capturing someone's attention in a short span of time is quite a challenge. Here are some example elevator pitches, coupled with advice from some of the best marketing professionals in the business to help you nail your elevator pitch. "I work on nanotechnology to deliver medical therapies to targeted cells". 10. BONUS EXAMPLE: Here's a brilliant pitch for Tesla by Elon Musk, which is a good reference for how an elevator pitch should be drafted. 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